Bobby Fitz

Capability

Data, Integration & Business Intelligence

Useful business intelligence begins with clear systems of record and definitions, not a chart library.

I map where data originates, who owns it, how systems exchange it, and how operational records become metrics leaders can trust.

That foundation supports APIs, integrations, reporting, dashboards, and cross-functional decision paths without erasing domain-specific meaning.

Business problem

Leaders cannot act confidently when functions maintain competing records, reports require manual reconciliation, and metrics lack clear ownership or lineage.

Includes

  • Authoritative data ownership
  • APIs and integrations
  • Reporting and dashboards
  • Cross-functional intelligence

Business challenges

  • Conflicting records and unclear authoritative ownership
  • Manual reporting assembled from disconnected applications
  • Metrics without traceable definitions, targets, or source context
  • Functional silos that hide cross-business impacts

My approach

  1. 01Define enterprise masters, domain records, and ownership boundaries.
  2. 02Design integration contracts and APIs around durable business concepts.
  3. 03Preserve history, targets, and metric lineage for trustworthy reporting.
  4. 04Build decision-support views that drill back to accountable operational detail.

Related work

Selected evidence from work already documented in the portfolio.

  • Business Command Center

    Turning fragmented business data into cross-functional management visibility

  • StackScore

    Strategic technology decision-making platform for structured planning and measurable improvement

Supporting technologies

Secondary context that supports delivery. Technology does not lead this page.

  • Relational data modeling
  • APIs
  • Integration architecture
  • Historical snapshots
  • KPI design
  • Executive dashboards

Lessons learned

  • A dashboard cannot repair unclear data ownership.
  • Shared management language should preserve functional context.
  • Decision support is credible when a signal can be traced to its source.

Relevant experience

Developed executive reporting and operational visibility while designing relational platforms that connect domain records, metrics, trends, exceptions, and accountable detail.